Located in the heart of the Miami Design District, where fashion luxury brands showcase their latest designs, Balenciaga’s new store stands out inside and outside, featuring unique interior designs, and an innovative brand new solar facade powered by Onyx.
The Spanish PV glass manufacturer worked hand in hand with New York-based Atmosphere Design Group and Balenciaga to create a unique glass design for the new store, that could align with Global Luxury Group and Balenciaga’s owner Kering’s corporate sustainability strategy and design intent.
The photovoltaic glass is made of crystalline Silicon cells embedded in between heat treated, laminated safety glass in a pale blue color; it also includes an Argon Spacer for additional thermal insulation.
Each glass unit spans almost 10 feet by 5 feet and offers 340 Watts per unit. It also controls light transmittance inside the store and protects its interiors against aging.
The PV glass is hurricane-resistant and it was assembled on a Crawford-Tracey curtain wall structure. California-based Pacific Construction was the contractor in command.
This new retail store demonstrates Balenciaga’s commitment to bricks-and-mortar and sets the fashion brand a step ahead in creating sustainability awareness among its customers and visitors, who can interact with this unique PV facade.
Diego Cuevas, Onyx’s Director of Business Development in North America highlighted the good momentum photovoltaic glass is gaining in the region. “Contemporary architecture demands building materials that deliver a superior performance at a controlled cost; in this sense, PV glass is one of the new age materials that can best respond to these new requirements; the cost of photovoltaic glass has decreased to a point that it can compete against almost any conventional building material, providing the same thermal performance, plus generating free, clean power for the building. And best of all, it is aesthetically appealing and flexible in design. This is why companies such as Heineken, Hines, Coca-Cola, Apple Inc, Bell Works, and now Balenciaga have trusted us in North America, and growing”.
Founded by Spanish-born Cristobal Balenciaga in 1917 and established in Paris in 1937, the iconic French fashion house defined the concept of modernity and elegance through the mastery of techniques and the use of innovative fabrics. With the appointment of Demna Gvasalia as artistic director of the collections in 2015, he continues to uphold the vision of Cristobal Balenciaga through his exquisite techniques, masterful cuts and by constantly pushing boundaries. Balenciaga offers women’s and men’s ready-to-wear, handbags, shoes, accessories, eyewear and a fragrance for women. Owned by Global Luxury Group Kering, Balenciaga has over 110 stores worldwide and remains true to its own original style; “a couturier must be an architect for design, a sculptor for shape, a painter for color, a musician for harmony, and a philosopher for temperance” Cristobal Balenciaga used to say.
*For additional information: www.kering.com
ABOUT ONYX SOLAR
Founded by Alvaro Beltran in Avila (Spain) back in 2009, the company has become the market leader in photovoltaic glass for building in just a few years’ time. Onyx is headquartered in Spain, where it produces energy-generating photovoltaic glass for buildings using different solar cell technologies. This glass is installed in buildings to generate clean power from their facades, skylights, canopies, balustrades and floors; it counts on over 150 projects executed in the five continents. Onyx Solar has also offices in New York, and its customer portfolio include firms such as Apple Inc, Novartis Pharmaceuticals, The Miami Heat, FEMSA-Coca-Cola, Samsung, US Department of State, Marriott, and Balenciaga. The company has received over 30 domestic and international awards.
*For additional information: www.onyxsolar.com